Make the most of your money

Fowler Drew integrates chartered-level financial planning with institutional investment techniques to deliver fully-bespoke, holistic, wealth management at lower cost than our competitors.

Our services

Fowler Drew is unique in applying to private wealth management the institutional techniques of Asset/Liability Modelling to customise goal-based portfolios with defined outcomes.

What these techniques support is the complete integration of a plan and a portfolio. In conventional wealth management there is no proof of connection between someone’s financial plan and the investment portfolio they end up with. At Fowler Drew that link is formed by interaction with the same mathematical modelling for both. When we jointly plan with a client the best possible balance of resources, risk and outcomes for their goal, we are sharing the outputs from simulations of a particular dynamic portfolio approach. Clients see the link. They made it themselves when doing the planning.

Outcomes-driven investment


Visualise the future

At Fowler Drew, we focus on outcomes, which for individuals are the equivalent of their ‘liabilities’, as either wants or needs. Rather than investing in the hope of beating some vaguely appropriate benchmark, we invest to deliver defined, client-agreed outcomes. These depend entirely on their goal, or the purpose for the money. And they depend on how they see satisfaction.


Plan it

For most clients, who have spending goals, the outcomes sought from their investment portfolios are best expressed as real (after inflation) levels of annual spending. Having worked hard to build capital, our clients want to maximise their enjoyment of it, either by spending or using it to help members of the family. Annual spending amounts, not finance jargon, are what people can relate to.


Make it happen

Like its institutional equivalent, every Fowler Drew goal-based portfolio is uniquely customised, because the time horizons, and the tolerable and desired outcomes at every horizon, are unique. The mould we are breaking is ‘factory’ fund management: standardised, risk-rated model portfolios that offer no indication of the range of outcomes that might be expected when the money is needed and so cannot ever be tested for suitability.

Our drawdown planner explained

How it works and how your data is protected

Watch video

Test drive the planner – look into your own financial future.

By using this interface to our goal-planning engine for a spending goal. It will help you identify the unique combination of resources, risk, dates and spending outcomes that would provide most satisfaction.

The video explains how to use the planner for the initial sketching out of a spending goal such as retirement, whether you are still in the savings stage or already drawing from a portfolio to meet spending.

Test drive the plannerContact an advisor

We do it all

Risk management and efficient use of money are not just about investment, and we are not just a portfolio manager. Where not in our own scope, such as mortgages and currency, we refer to selected specialists. The scope of our wealth management service includes:

Goal-based planning

In goal-based management, every investment solution relies on holistic, lifetime financial planning.

Outcomes-driven portfolios

Outcomes-driven investing customises every portfolio to its own purpose and its one or many time horizons.

Spending goals

Spending is most people’s dominant financial goal and ‘drawdown’ is the new standard for planning it.

Next-generation money

In a goal-based approach, gifting and bequest capital is identified by first planning the spending goal.

Charitable trusts

Trustees’ access to modelling ensures objectives and trade-offs are clear and explicit.


A holistic view of how risk for an individual or household is managed.

Tax advice

For most clients, maximising outcomes means maximizing after-tax outcomes.


Funding retirement spending is typically a goal that competes for resources with other goals.

How the service works

The Fowler Drew wealth management service has three elements: initial planning, discretionary portfolio management and new financial planning. The exception is Defined Benefit transfer advice where the decision to appoint a new manager may be dependent on the outcome of the analysis. For the core service, follow the link to see a summary of:


  • Contractual basis
  • Service scope:
    1. Initial planning
    2. Deployment
    3. Discretionary management
    4. Reporting and replanning
  • Delivery timeline
  • Fee charging points

How you can benefit

Evidence of the benefits of the Fowler Drew differences is provided by an exceptional 99% client retention rate.
Independent surveying suggests the attributes most commonly valued by Fowler Drew clients are peace of mind and ease of decision making.

Testimonials link these attributes directly to the framework of a goal structure and to the interaction with game-based modelling. Modelling informs decisions for each goal; the use of probabilities provides comfort that plans have been rigorously stress-tested; and game playing makes the concept of risk tolerance more intuitive and less abstract.

With engagement in continuous collaborative planning comes ownership and motivation – the missing ingredients in most delegated relationships that rely on the ‘factory’ model.

Clients prize a value proposition that delivers these benefits at a fairer, flatter and entirely transparent fee. The use of index-tracking vehicles to implement the goal-based portfolio asset allocation ensures all-in costs (advice, products, custody, transactions) are minimised.


Stuart Fowler explains Pension Freedoms

David Anderson explains why the fee basis matters

Advisers ‘reveal’ conflicts in asset-based fees

How to assess the value of your Wealth Manager

News & Updates

Coronavirus update: email to clients

This is how we updated our discretionary portfolio-management clients (by email) on the impacts of coronavirus on their goal-based portfolios. This was befor…

The coronavirus risk premium

Equities are very cheap. Real risk free rates are exceptionally negative. The real-terms risk premium is higher than at typical bear market lows. That’s what…

The economic impacts of coronavirus

This email to clients updated our earlier information on 21st March on the impacts of coronavirus on our modelling of real spending outcomes for their spendi…